Ken K. Wong's Approved Marketing Plans for New Products and Services PDF

By Ken K. Wong

This booklet offers scholars of promoting with every little thing they should comprehend and get ready a complete advertising and marketing plan. Written in Dr. Wong’s bright and fascinating kind, and supplied with examples for brand new services, this booklet is helping scholars to demystify the materials of an authorized advertising plan. develop compliment for authorized advertising Plans for brand spanking new services and products “Dr. Ken Wong’s newest paintings exemplifies the unassuming and simple variety he's so well-known for. Ken has evidently labored very demanding to make issues effortless for the reader. The paintings is a step by step, logical, designated and multi-faceted method of writing the all-important advertising plan.” —Maurice Williams, PMC, Former leader advertising Officer, SingPost, Singapore “This booklet is helping humans to organize the blueprint of a advertising and marketing plan. I learnt much from this e-book and it is a needs to learn for a person who desires to effectively plan for advertising their product or service. thank you Professor Ken Wong for bringing out such a superb textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla crew, India

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Approved Marketing Plans for New Products and Services by Ken K. Wong

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