Download e-book for iPad: Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer

By Gerd Nufer

Ambush advertising is a method in which a firm or supplier makes use of their advertising communications to affiliate themselves with an occasion with no being an reliable sponsor or accredited companion or licensee. It has turn into a selected trouble within the advertising of significant activities occasions, with overseas sponsorship and branding houses worthy many hundreds of thousands of greenbacks. Ambush advertising in Sports is the 1st publication to provide accomplished research of the theoretical and useful implications of ambush advertising and marketing.

Drawing on state of the art empirical learn information, the ebook outlines an leading edge version for figuring out ambush advertising and provides sensible suggestion for all stakeholders, from sponsors and occasion organisers to media businesses. The e-book examines the possibilities and the dangers of ambush advertising, assesses the felony, moral and company dimensions, and provides recommendation for fighting ambush advertising and marketing in a number contexts. totally supported all through with examples and circumstances from significant overseas activities occasions, comparable to the FIFA international Cup and the Olympic video games, this e-book is critical studying for any pupil, researcher or practitioner with an curiosity in recreation advertising and marketing, recreation enterprise or occasion administration.

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Ambush Marketing in Sports (Routledge Sports Marketing) by Gerd Nufer

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